united.com content page design system
The task at hand was to overhaul the content pages of united.com, encompassing font choices, page layouts, margins, spacing, and navigation across various hierarchical levels. The goal was to create a cohesive design system that accommodated tables, images of varying sizes, banners, ads, and navigation elements. Collaboration with web developers was crucial to understand frontend implementation constraints, while accessibility considerations ensured legibility for all users. Balancing content and paid advertising seamlessly within the layout posed a unique challenge, demanding an organized and visually appealing design solution.
Collaboration was key as the design team embarked on conceptualizing multiple layout concepts. Working closely with stakeholders, we evaluated each concept against project goals and technical constraints, iterating until alignment was achieved. With a clear layout style established, the workload was distributed among team members to expedite progress. Comprehensive documentation of styles, layouts, and spacing parameters facilitated seamless communication with the web development team, ensuring accurate implementation. Rigorous quality checks were conducted throughout the development phase to verify adherence to specifications.
United Polaris dining page
United BusinessFirst page
PetSafe page
Contract of Carriage page
The success of the project was evident in its timely completion and comprehensive coverage of the required pages. The revamped content pages of united.com boasted a cohesive design system that seamlessly integrated various elements while prioritizing user accessibility and visual appeal. Collaboration with web developers ensured smooth frontend implementation, while meticulous documentation facilitated efficient communication and workflow management. The project's success underscored the team's ability to navigate complex requirements and deliver impactful design solutions that met both functional and aesthetic objectives.