Building the brand design team at tech startup Fastly
Achieving business success through empathetic design leadership
Eric's dynamic design leadership at Fastly ignited a revolutionary journey, marked by a comprehensive brand refresh, successful IPO branding, and the establishment of an efficient design vendor program. Leveraging his strategic vision and collaborative prowess, he propelled Fastly to unparalleled heights of brand consistency, recognition, and operational excellence.
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Fastly brand refresh
Led Fastly's brand refresh ahead of its IPO, creating an improved visual system and rolling it out across various channels. I ensured a unified and consistent expression, elevating Fastly's visibility and internal morale.
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Fastly IPO
My leadership in brand design played a pivotal role in Fastly's IPO success, orchestrating high-quality design work across all channels to ensure robust brand consistency and alignment with business goals. This effort notably elevated Fastly's visibility on the global stage, particularly at the NYSE, garnering widespread attention and acclaim.
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Fastly vendor program
Built the design vendor program, which was pivotal in optimizing workflow efficiency and reducing costs. By building a robust network of design production vendors and freelancers, we ensured timely delivery of high-quality work, allowing the in-house design team to focus on priority projects and strategic initiatives.