Branded cocktail napkins
We identified a unique opportunity: leveraging airplane napkins to showcase our brand and highlight favorite destinations. It was a cost-effective strategy to increase brand visibility and enhance the passenger experience. I saw it as a chance to strategically position our brand in unexpected contexts, fostering positive associations with our audience.
Napkin destination concepts set 1
Napkin destination concepts set 2
Our process began with brainstorming visually compelling destinations and refining a simple yet elegant illustration style. My role was crucial in aligning stakeholders and guiding the design direction. Collaboratively, we iterated on designs until achieving consensus, ensuring each napkin reflected our brand identity. It was a balance of creativity and teamwork, culminating in designs we were proud to present.
Beach vacation
London Big Ben
Sydney Opera House
San Francisco Golden Gate Bridge
Mexico Chichen Itzá
Paris Eiffel Tower
Beijing Great Wall of China
New York Statue of Liberty
The outcome exceeded expectations. Passengers responded positively to the napkins, sparking conversations and increasing brand recognition. Subsequent requests for refreshes validated the project's success. It underscores the effectiveness of strategic creativity and collaborative effort. The project showcased the power of thoughtful design in leaving a lasting impression.