Branded boarding video
With the implementation of new seatback video screens, we seized an opportunity to leverage these screens for branding purposes, enhancing the travel experience for passengers during the boarding process. By providing engaging snack-size content, such as travel highlights, United facts, recipes, and feel-good events, we aimed to reinforce the brand identity while adding value for passengers. Leading the exploration of content possibilities, I collaborated with stakeholders to brainstorm concepts that aligned with our brand vision and resonated with our audience.
Our journey began with several rounds of idea generation, starting broadly with input from the design team and narrowing down to specific layout options created by individual designers. Soliciting feedback from leadership, we refined our concepts and selected a designer's vision to bring to fruition. With a focus on a monthly production cadence, we developed a process for content creation, collaborating with business stakeholders and magazine content producers to ensure alignment with brand messaging and editorial themes. Rigorous approval processes and careful attention to detail guided the rendering of animation files for multiple screen sizes.
The success of the Branded Boarding video project was evident in its positive reception and continued expansion. By integrating engaging content with brand elements and promotional messages, we effectively captured passengers' attention and strengthened brand recall. Regular feedback loops and refinement processes enabled us to consistently deliver high-quality content that resonated with our audience. As the project matured, the streamlining of production processes allowed for cost savings and increased efficiency, ultimately freeing up internal resources for further innovation and creativity.