With over 20 years of visionary design leadership, Eric is a seasoned Creative Director ready to shape the future. Tap into his expertise in building and scaling design teams, crafting compelling brand identities, and driving global creative excellence.
Fastly
Drove creative direction at Fastly for transformative projects, including a comprehensive brand refresh, successful IPO branding efforts, and the implementation of an efficient design vendor program. Scaling the in-house design team, collaborating with external agencies, and optimizing workflow processes resulted in strong brand consistency, increased recognition, and cost-effective solutions aligned with business objectives.
United Airlines
Led the creative direction and execution of brand design initiatives for United Airlines, encompassing a diverse range of projects such as the iconic United Polaris Business Class branding, United Signature Service photo shoots, and the creation of special partnership airplane liveries including March of Dimes and Special Olympics. Additionally, spearheaded logo development, boarding video production, and the design of united.com content page systems. Notable achievements include overseeing the design of Mileage Plus membership cards and tags, as well as branded cocktail napkins, contributing to United's cohesive brand identity and customer experience.
Eric's extensive experience as a visionary Creative Director spans over two decades, marked by a legacy of driving transformative design initiatives and shaping the future of brands. His leadership has propelled organizations to new heights, fostering innovation, building and scaling design teams, and crafting compelling brand identities that resonate globally. Explore Eric's portfolio to witness the impact of his strategic approach and creative excellence, and discover how he continues to redefine the boundaries of design leadership.